Device Ready, Responsive Website Design
There is a growing trend of people using devices such as Smartphones and Tablets to browse the internet. There was talk of devices such as these outgrowing traditional browsing on laptops and desktops by 2014. We are currently around the 50% mark. Google have now announced that they will be pushing sites down the search engine results that are not mobile friendly in 2015.
What is Responsive Design?
In short responsive / adaptive design is a website that responds to the device it is being viewed on ( like this website you are viewing ). It detects that for example you might be viewing it on a phone and then re-styles to display information in a unique way designed for that device.