So simple mistakes can create quite a lot of problems for a website and the amount of traffic they get. Here is an example of what just a little research can do.
Premier Forklift Trucks
After some research on how people search within Premiers industry it became apparent that forklift trucks was a far more common search than fork lift trucks. Essentially fork lift is a misspelling and yet the site was worded with these keywords in mind and meta titles also featured fork lift rather than forklift. A simple but costly mistake. After some simple alterations alongside other technical fixes to speed the site up Trafiki Digital Marketing were able to increase clicks and organic visits by 30%.
Trafiki also saw an increase in search positions with impressions up 29% and the CTR much improved.
Some statistics: 30 day comparison. 10/24/2018
Overall Search Data
- SESSIONS 283
- PAGE VIEWS 1,062
- PAGES/SESSION 3.75
- NEW SESSIONS 213
- BOUNCE RATE 45.58%
There were a number of positive keyword position changes below are a few key ones. There is still a lot of work to be done but so far Trafiki are very happy with the results in such a short period of time.